hibbett sports your style promo

Role: Copywriter, UX Support

shop in style. your style.

Hibbett Sports had a six figure subscription list, but they didn’t quite know WHO they were speaking to. They asked us create a flow for identifying who their shoppers were and who they shopped for. After selecting a “persona” they could enter a sweepstakes once they provided a few pieces of data. Results were saved in the database for future retargeting.