EXPERIENCE
CONTENT STRATEGIST
Grubhub, Chicago, IL | January 2020-present
Crafted, tested, and documented UX content within Product for both MVP and national launch strategies for the Grubhub Guarantee, a program dedicated to diner satisfaction
Reduced overhead costs by revamping the self-service experience for diners to alert Grubhub to issues with their delivered orders
Established a repeatable template for the email notification system used to alert diners of order updates. This included a more organized summary and clear reasons for action, resulting in fewer contacts, which saved both time and costs
Counseled a cross-functional team on how to communicate the rollout of new COVID-19 safety procedures to diners
STRATEGY MANAGER, CONTENT & COPY
Vibes, Chicago, IL | 2018-2019
Championed digital strategy efforts in accordance with digital & mobile best practices from creative concepting through visual feedback and execution
Through a targeted audience communication strategy, increased Lane Bryant’s lapsed mobile subscriber participation by 20%
Created an automated solution to decrease traffic and phone calls to customer service representatives for BP America via a Facebook Chat Bot
Collaborated with Analytics Director to test, learn & optimize copy, dayparting, and audience targeting and segmentation across clients
Crafted compelling copy for customer emails, websites, social feeds, text messages, and digital and print collateral in accordance with industry best practices for The Children’s Place, DICK’s Sporting Goods, PetSmart, Chipotle, Lane Bryant, BP, Polo Ralph Lauren, The Home Depot
Presented content strategies and playbooks directly to clients, including communications to key decision-makers like the CEO or CMO
CONTENT STRATEGIST & COPYWRITER
Vibes, Chicago, IL | 2017-2018
Perfected an organizational system for socializing copy internally and externally requesting feedback and approvals from clients
Created copy decks, matrices & mobile content strategies for 30+ clients
Collaborated with UX & design teams to pitch, design, and build interactive holiday programs for PetSmart, Lane Bryant, and Hibbett Sports
Ideated, presented, and managed UX and design process for Chipotle’s award-winning Burrito-A-Friend Program
JR. CONTENT STRATEGIST & COPYWRITER
Vibes, Chicago, IL | 2016-2017
Analyzed SMS communication and made copy recommendations that raised Hibbett Sports average engagement rates by 10%, within 3 months
Consolidated content services request processes by formalizing documentation and distributing it company-wide
Collaborated with Creative & Strategy Directors to create a sellable suite of content & copy services for our entire client base
Enacted a comprehensive test plan and copy guidelines for 2M Redbox subscribers
PROJECT MANAGER
Vibes, Chicago, IL | 2014-2016
While serving as a PM on the professional services team, I also served as a copywriter for 9 months until I fully transitioned into a content role
Oversaw creation of estimates, schedules, and user stories, use cases, UX wires for over 100 projects, with a book totaling $1.5M
Managed project timelines from 2 weeks to 12 months
Oversaw communications between clients, client services, analytics, creative, and engineering teams
Walked clients through creative and technical specifications including API documentation, integrations, and mobile specific requirements
PROGRAM COORDINATOR
Chicago Park District: Theatre on the Lake | 2012-2012
Transformed Facebook, Instagram, and Twitter accounts from dormant to engaged, increasing followers by 150%
Implemented marketing strategies that influenced the launch of the “Flex Pass” and “Suggest A Show” initiatives
Managed patron questions via phone, email, and in person, ensuring that all questions are answered completely, accurately, and in a timely manner
Maintained subscriber databases, reaching out as needed to ensure new and longtime subscribers had their needs met
EDUCATION
Brandeis University — B.A. Theatre Arts & Women’s and Gender Studies // Cum Laude with High Honors
AUGUST 2005 - MAY 2009