GAP HOLIDAY WORD SCRAMBLE

Role: Copywriter

Creative Director: Shane Dubay
Agency: Vibes

Waiting on line is a drag. Waiting on line during Black Friday is a nightmare, one that often turned into cart abandonment for The Gap. Enter the Holiday Word Scramble, a quick, engaging game that Black Friday shoppers could play while waiting to purchase.

SEE IT.

After requesting a link to the experience via text message, shoppers were presented with a quick set of directions and then were dropped directly into the experience.

SOLVE IT.

Clues were provided throughout the experience in case your PSL hadn't kicked in yet. The experience featured top products from the holiday collection.

SAVE WITH IT.

And what's more rewarding than a Black Friday deal? Additional savings. After solving their first puzzle, shoppers could continue to play the game or jump straight to their bonus offer.