LANE bryant Holiday

Role: Copywriter

 
 
 
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give thanks for lane bryant.

Treat yo self is Lane Bryant motto during holiday time. Starting during Black Friday week, shopped opted into a mobile list to receive 10 days of doorbuster deal

A daily text teased out the day’s offe and including a link to a swipe reveal to showcase that day's deal.

Results:

  • Average click-thru-rate +32 points higher than regular broadcast

  • 98% retention during the duration of the program

  • 50% of subscribers who visited the reveal also entered the sweepstakes

 

Creative Director: Shane Dubay
Agency: Vibes