LANE bryant Holiday
Role: Copywriter
give thanks for lane bryant.
Treat yo self is Lane Bryant motto during holiday time. Starting during Black Friday week, shopped opted into a mobile list to receive 10 days of doorbuster deal
A daily text teased out the day’s offe and including a link to a swipe reveal to showcase that day's deal.
Results:
Average click-thru-rate +32 points higher than regular broadcast
98% retention during the duration of the program
50% of subscribers who visited the reveal also entered the sweepstakes
Creative Director: Shane Dubay
Agency: Vibes