Lane bryant sms campaign - smarties award submission video

Lane Bryant’s SMS program is rooted in empowering their shoppers to shop their way. We took the highlights of their successful program and created a storyboard and script to tell their amazing story. This resulted in two Gold SMARTIES Awards from the Mobile Marketing Association in the categories of Relationship Building/CRM and Messaging. I loved getting to tell this story, but what was even most exciting,
was the 95% female production team that pulled this off.

Role: Copywriter/ACD for Video Script + Content Strategist for Program Recommendations

Creative Director: Bridget Ehmann
Agency: Vibes