Lane Bryant welcome Center

Role: Copywriter, Content Strategist

 
 
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Let's chat.

When it came to capturing data on their mobile subscribers, Lane Bryant was looking for the perfect fit for welcoming their shoppers into their list. 

As a way to mirror the essence of their brand, this data collection program was the epitome of "function meets fashion."

The conversational form mirrored chatbot functionality by creating a simple and fun way to collect subscriber data.

 

Creative Director: Shane Dubay
Agency: Vibes