PEP BOYS HOLIDAY 2016

Role: Copywriter

Brake parts aren't your traditional stocking stuffer, but it's what Dad wants this year. With the Pep Boys "Align Your Holiday" game, earn coupons to save on all of your automotive needs.

START UP YOUR HOLIDAY SPIRIT.

After requesting a link to the experience via text message, shoppers were presented with a quick set of directions and then were dropped directly into the experience.

SHIFT INTO GAME PLAY.

Players got three tries per level to match the objects and win an offer from Pep Boys. There were three levels, each with increasing difficulty.

DRIVE HOME SAVINGS.

After correctly completing the game, players could save their offer to their phone or play to win another offer in a different level.

Creative Director: Shane Dubay
Agency: Vibes